self-aggrandizement | ˈˌself əˈɡranˌdīzmənt | noun
the action or process of promoting oneself as being powerful or important.
This will probably be the last time we talk about the Comstock Comical for a while, but we couldn’t help but remark on the ad contained in the pages of the new look.
The redesign looks great and going from full color to black and white seems to be more in line with the effort to make it look more like the Gold Hill News and Territorial Enterprise from the Halcyon days when the Comstock truly was “The Richest Place On Earth”.
Poke At The Teller
In an ad on page four of the latest episode of the Comstock Comical portion of the two for one paper(s), there is a tip of the hat to The Teller. As you can see, there is the suggestion that there is but one place to get 100% local, 100% accurate and (something less than 100%) objective news (she forgot no biasness).
That’s not true. The bardeblog has been covering every Storey County Commissioners meeting, every VCTC meeting and almost every Storey Count School Board Meeting as well as a shmear of V&T Rail Commission Meetings since 2015.
And once The Teller went online, they now have some actual competition. Instead of running press releases with wearing the “Team Storey” Cheer Squad colors, The Teller covers stories that include exposing waste, abuse, and self-interest over public interest by public officials. True, we make the occasional mistake, but we dig deep and provide in-depth stories that you simply won’t see in between the sheets of the local fishwrap.
Before the two papers merged, The Virginia City News did a pretty good job of reporting while the Comical was, the brief intermission when run by Las Swanson notwithstanding, truly Comical. They continue to run Comstock Mining Press Releases as if this news was cornerstone content of the community. They laud the remarkable strides made at TRIC without mentioning the county loses money because TRIC (and Commissioner Gilman) is getting fat on the shoulders and backs of Storey County taxpayers simply isn’t worth mentioning (stay tuned for a story that will reveal just how bad it is).
But just like the transformers, there is more here than meets the eye.
As was mentioned in a letter to the editor last week (which you can read here), The Comstock Comical is not exactly tearing it up. The fact that they have combined the papers and have gone from full color (expensive) to black and white (cheap) smells like teen spirit.
Doing a quick ad count and doing the math paints a grim picture. If it wasn’t for the fact that the taxpayers are keeping it alive thanks to NRS requiring the County and Legal Advertisers to print in the “paper of record”, and given that the Comical charges 3-4x what they normally charge.
Why a local business would buy an ad there is curious. Everyone in town already knows where to eat and drink. And what every venue has. Anyone who thinks someone visiting from out of town is going to pick up a copy of the newspaper to see what’s up is simply not paying close enough attention.
While we wish them well and hope they stay alive long enough to try to remain relevant and make a buck or two, our stats continue to climb. That isn’t Self-Aggrandizement, it’s what’ up.
As we like to say, “If you want to find out what happened last week next week, buy a paper.”
To find out what’s going on now hit The Teller.